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Company News
12 October 2009

The advertising world can teach us a lot about how to change people's attitude to road pricing

Tony Duckenfield is Steer Davies Gleave’s Head of Market Research and Insight. In this Local Transport Today Viewpoint he discusses issues involved in road pricing and the how they can be addressed most effectively.

By Steer

Tony Duckenfield is Steer Davies Gleave’s Head of Market Research and Insight. In this Local Transport Today Viewpoint he discusses issues involved in road pricing and the how they can be addressed most effectively.

The advertising work can teach us a lot about how to change people's attitude to road pricing

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