Transportation Demand Management

Behavior change strategies that reduce congestion and improve air quality.

Transportation Demand Management (TDM) helps regions, cities, employers, developers, and institutions make the most of existing transportation networks by influencing how, when, and why people travel. By motivating travelers to choose shared and active transportation options — such as public transit, carpooling, walking, biking, and teleworking — TDM reduces congestion, lowers emissions, improves public health, and enhances access to economic and social opportunities. 

At Steer, we help clients design and deliver practical, effective TDM strategies tailored to local needs, helping communities and organizations meet climate goals, improve quality of life, and support economic development. With a deep understanding of travel behavior, policy development, program design, and stakeholder engagement, we deliver solutions that drive lasting behavior change. 

Our Expertise 

• TDM Strategy & Program Development – Tailored strategies for cities, regions, sites and campuses to rmeet sustainability and mobility goals. 
• Employer & Institutional TDM Programs – Customized solutions that enhance commuting options and employee satisfaction. 
• TDM Policy – Regulation and operations support that ensure TDM delivery is coordinated, efficient, and impactful. 
• Mobility Hubs & First/Last Mile Solutions – Seamless connections between transit, shared mobility, and active transportation. 
• Behavior Change Campaigns – Data-driven outreach programs that encourage shared and active travel choices. 
• Parking & Curbside Management – Optimizing space and managing access to prioritize efficient, multimodal access. 
• Urban Freight – Maximizing the efficiency of urban deliveries and minimizing conflicts with other transportation networks. 
• Stakeholder Engagement – Building support through inclusive outreach and co-design processes. 
• Monitoring & Evaluation – Measuring mode shift, program impact, and return on investment. 

With decades of experience delivering innovative mobility solutions, Steer helps clients create more accessible, efficient and resilient communities — improving quality of life for all.