Information & Wayfinding

At Steer, we design intuitive wayfinding and information systems that enhance navigation, accessibility, and user experience across transportation networks, urban spaces, natural environments, and major venues. Our experts combine human-centered design, behavioral insights, cartographic excellence, and digital innovation to create seamless, clear, and effective guidance for passengers, visitors, and communities. 

Using data-driven analysis and user testing, we develop strategies that help people move efficiently and confidently through complex environments—whether in cities, parks and natural areas, campuses, mixed-use developments, sports venues, or cultural destinations. We integrate physical signage, creative placemaking, digital tools, and real-time information to deliver cohesive, user-friendly solutions that enhance wayfinding for everyone. 

From designing inclusive signage and mapping systems to implementing smart, digital wayfinding solutions, we help clients improve accessibility, passenger flow, safety, and engagement. Our work ensures that cities, transportation systems, and public spaces are easy to navigate, welcoming, and accessible to all.